Brand Strategy Manager - (canton, massachusetts) in Boston, Massachusetts For Sale

Country: United States Job Function: Marketing and Communications
State / Province: Massachusetts Position Type: Full time
City / Location: Canton Brand: Reebok
Relocation: No Selection
Reebok is the original fitness brand. Fitness is who we are.
We pioneered a fitness movement and we are still pioneering today. Every day we are creating products for those who love fitness as much as we do; products that allow you to get every ounce out of your work:out, run, walk, yoga, step or dance class.
We believe fitness is a way of life... that as humans we were made to move. Movement not only makes your body stronger, it makes you the best possible you...body, mind and spirit.
At Reebok, our employees embrace this mission and are encouraged to reach for their fitness goals : as well as their career and personal goals. It's part of the fabric of who we are and what we stand for.
We are currently seeking a Brand Strategy Manager to help manage priority projects to help drive successful growth of the Reebok brand. Overall duties include the analysis, planning and implementation of strategic projects necessary to advance the companys missions and objectives.
Responsibilities:
* Help drive and implement a rigorous and comprehensive global strategy development and planning process that drives long:term growth on priority initiatives.
* Play a supporting role in the development, monitoring, and regular review of business objectives, strategies, and action plans to achieve business goals within defined area of responsibility.
* Work closely with VP to perform detailed evaluations of strategic priority areas including trends, needs, capabilities, assets, and competitive realities to identify unique market opportunities and threats, and to incorporate these into relevant and compelling actionable business cases.
* Stay abreast of long:range economic trends and projects company prospects for future growth in overall sales and market share, opportunities for acquisitions or expansion into new product areas.
* Demonstrate effective use of best practices related to analysis, fact:based decision making, process orientation, process re:engineering and/or design, use of PC:based office tools, effective meeting management and project management.
Knowledge Skills and Abilities:
* Must possess strong strategic and analytical skills; business judgment and persuasive skills
* Track record of anticipating potential problems and successfully addressing/resolving them.
* Strong meeting management, troubleshooting and negotiation skills. An extremely well organized and self:directed individual who is politically savvy and a team player.
* Capacity to work effectively with a wide range of people, build relationships, be diplomatic, and exhibit sensitivity to and understanding of the dynamics of a complex organization. An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills.
* Have excellent written and verbal communication skills. Must possess the ability to read, analyze, and interpret the most complex documents. Must be able to clearly articulate complex content to diverse stakeholders and be persuasive in communicating the organization's messages in a variety of settings including one:on:one communications, team settings and large audiences.
* Develops strategies to translate the company vision and strategy into division/department:specific goals and business plans to ensure consistent implementation of strategies and business plans through ongoing controlling and monitors performance and results.
Requirements:
* Bachelor's degree: Business, Finance, Economics, or the equivalent experience.
* 5+ years experience in management consulting, strategic planning, consumer goods, business development or related fields with strong brand equity, international exposure, wholesale and retail channels.
* Strong passion for and knowle
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